Benefit Roller Lash Mascara – Beauty Review

I am feeling a little lucky right now.  Nope I didn’t win the lottery – I received a ‘sneak peek’ sample of Benefit’s newest lash innovation in my February Topbox.  Just a week before I had seen this mascara praised on a daytime talk show and of course I was intrigued, so online I go and – sad face – the mascara is not available until Febraury 27th.  Poo – I was going to have to wait.  As it turns out…my wait was less than expected.

In true Benefit style the packaging is light and fun – I think briefly to myself – as I rip into the packaging…
Before I try let’s take a quick little look at – what is this mascara gonna do for me? – just so I know what to look out for.

Packaging says the Roller Lash is going to:
1. Lift my lashes
2. Give my lashes long lasting curl
3. Give me lashes that will hold for 12 hours

Okay Benefit – lets give it a go. Oh and just for the record. I am a Benefit believer (have you tried Benefit’s ‘They’re’ Real Mascara? If you have I’m sure you’re a believer too) – so I am sure the Roller Lash won’t disappoint.

First glance – wand is curved with visible hook like bristles on the inside curve and outside curve of the brush. When the wand is pulled out of the tube there is no ‘extra’ mascara on the brush which could cause potential clumping. When I applied I started at the base of my lashes and could instantly see that the wand was separating and lifting each individual lash. The outside curve of the wand definitely gave me the lift and curl I was looking for.

Holy lashes – When I was done it looked like my lashes were double the length and they were definitely opening up my eyes with curl capacity. I was in love (not in like) in LOVE.

I can’t find one little thing I don’t love about the Roller Lash. Application of the mascara is flawless, the mascara without a doubt lasts 12 hours or more without even thinking about smudging or flaking and the removal at night is a breeze.  So when this mascara hits the stores on February 27 – go get it…